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Our History

Cook’s Inc. in North Wilkesboro opened its doors for business in 1946 (see ad above) during a post-World War II period of tremendous growth in Wilkes County. Originally, Cook’s Inc. was called Carolina Home & Auto Supply, and sold an eclectic mix of goods, including refrigerators and other large appliances, tires, and later on even furniture.

In 1964, James Cook (the son of one of the store’s founders) graduated from the University of North Carolina at Chapel Hill, and began working for the family business. Around that time, the Cook family changed their store’s name to Cook’s Inc.

In the late 1960s, Cook’s added sporting goods to its merchandise mix. It proved a wise decision; today, sporting goods is the largest segment of Cook’s business. Through the years, Cook’s has evolved to better serve its customers. The store no longer sells major appliances, tires, or automotive accessories. In 1973, the business relocated to its current 30,000-square-foot building on Willow Lane.

Today, Cook’s is a full-line sporting-goods store covering the camping, kayaking, biking, fitness, exercise, men’s and women’s apparel and footwear, and snowboarding categories, just to name a few. Cook’s dedicated staff includes a team of outside sales reps who serve high schools, colleges, travel teams, and recreation departments throughout North Carolina. Cook’s also has an in-house screen-print shop, which can customize T-shirts, sweat shirts, and other spirit-wear apparel. Cook’s impressive team sporting-goods department is one of the area’s largest and most comprehensive.

At Cook’s, customers will find the top brands of sporting goods and athletic equipment at competitive prices, and knowledgeable and friendly customer service. As a member of Nation’s Best Sports (NBS), the largest and most powerful sports buying group in the world, Cook’s Inc. is able to buy the best products at the most competitive prices and pass that selection and savings on to customers. We invite you to visit our store, call us, or schedule a meeting with one of our outside sales reps.



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★★★★★ "The shopping experience at ' Cook's ' is awsome ! One of a kind finds & cool clothes ! Great sales ! I bring all my friends & family from out of town to shop there !" -Selina Moore

★★★★★ "I have shopped Cook's a lot recently. The staff is always very helpful. They are very knowledgeable about their products.  They reward there customers for the purchases. I am happy that Cook's is business I can rely on." -Karen Todd

★★★★★ "Rating-5 Cooks is my #1 choice for sporting goods. The selection is excellent, the staff is knowledgeable, friendly and helpful and prices are competitive with other stores in town. I coach several teams, and Cooks is my first stop for trophies and medals. They process my orders in a timely manner with top quality product. Cooks receives my recommendation every time." -Michelle Broyhill-Waddell

★★★★★ "Rated 5. Friendly and helpful staff. Good variety of clothing and shoes." -Robin Bauer

★★★★★ "Always stocked with great items. The service is friendly and attentive. One of my favorite places to shop. Thank you." -Jennipher Burchette

★★★★★ "Cooks has been awesome to deal with. They always seem to go the extra mile for there customers. Look forward in dealing with them on my next purchase." -Jeff Mcquaigue

★★★★★ "I would rate you a #5. I love the clothing and the shoe department. The young girls at check out are always very helpful and have great personality. Tiffany in booking gets an A plus.. Continue the great work" -Carol Canter

★★★★★ "Best place to go for a great selection of north face, under armour, and yeti merchandise. Love this store!!!!" -ktw634

★★★★★ "Great knowledgable crew! Friendly smiles . If anyone needs quality gear this is this place to find it." -Stephen

★★★★★ "Love your OTBT- think I am a walking billboard for the store." -Bebe

★★★★★ "I will definitely give you a 5 star rating.  I love shopping with you.  I love the unique things such as the jewelry and clothes that you carry.  I was shopping there at Christmas when you had your 50% off items in the store and I was able to complete my Christmas shopping with great gifts for everyone in my family.  The staff are always very friendly, courteous and helpful!  Great store!   I love shopping there!" -Sherry McBride

★★★★★ "Always a 5 star rating! I always deal with Philip and he is always very helpful and gets orders processed in a very timely manner. I enjoy doing business with Cooks." -Lynne Davis

★★★★★ "Professional, caring, customer friendly/oriented, passionate about solving for needs by adding advice to create value. Fair pricing, consistent in checkouts and delivery of goods. Customer First with Family atmosphere." -Fore Rembert

★★★★★ "Cooks has always met my needs. The staff is knowledgeable & courteous." -Gail Culler

★★★★★ "Excellent customer service. If they don't have what you want they will find it!!!" -J.W.

★★★★★ "When looking for quality sports gear Cooks is my first stop and if they don't have what I need they are always willing to order it for me. Phillip and the guys and gals are great to work with. You can certainly find equipment for cheaper at other sports stores but if you really compare apples to apples on quality gear Cooks is just as competitive as anywhere else that I have found." - Justin Clary

★★★★★ "The staff are exceptionally polite and knowledgeable, great selection of clothing and sporting goods, from cycling to baseball...Cook's has it all!" -Brandon N Lauren Moody

★★★★★ Awesome business. Thank you for being part of Mountain View Elementary School Career Day." -Carol Walsh

★★★★★ Roy in the bike shop was very knowledgeable and helpful when I purchased my bike, excellent customer service !!" -Jodie Stanley

★★★★★ Best sports Store around. Very knowledgeable and local. Support local and love the Cook family!" -Michael Gragg

★★★★★ "Fantastic service. Great people." -Kim Macdonald

★★★★ "Cook's has a large variety of sports & adventure clothing, footwear & accessories. Well worth the visit!" -Jackie Nagy

★★★★★ Helped me order team uniforms for a fair price with great service on a rush order.  Thanks for the help Philip! -Evan Bledsoe

★★★★★ "They are good people." -Randal Walsh